IF: castle
William Castle was Hollywood’s undisputed “King of Gimmicks,” who gave us “Emergo,” “Percepto,” “Illusion-o,” “The Coward’s Corner” and “The Fright Break.” Early in his career, he worked as an associate producer for legendary filmmaker Orson Welles. Castle gained a reputation for his unorthodox promotional techniques and his ability to bring film production in under budget. …
